Sony Announces New 4K TVs For Under $4K

By | September 6, 2013

Sony today launched the Video Unlimited 4K service, the world’s first and only 4K Ultra HD video download service, with access to an expanding library of native 4K Ultra HD feature films and TV shows.

Beginning with a selection of more than 70 full length native 4K Ultra HD feature films and TV shows from Sony Pictures Entertainment and other notable production houses, Video Unlimited 4K will offer customers the option to rent and purchase content for download on Sony’s 4K Ultra HD Media Player (FMP-X1) for playback on Sony 4K Ultra HD televisions.

To coincide with the debut of the Video Unlimited 4K service, Sony today expanded its 4K Ultra HD TV line-up with the addition of the X850A series, available in 55- and 65-inch screens (models XBR-55X850A and XBR-65X850A). With four times the resolution of Full HD and Sony’s unique TRILUMINOS Display, the new X850A incorporates a slim bezel with an elegant design without the integrated magnetic fluid speaker system in the X900A series (models XBR-55X900A and XBR-65X900A) now on the market. This new design offers customers the flexibility of connecting to an existing or separate home theater system.

“We have been spearheading the advancement of 4K Ultra HD technology from the start, and have now reached another milestone as promised with the Video Unlimited 4K service going live,” said Sony Electronics President and COO Phil Molyneux. “Sony 4K Ultra HD TVs featuring our exclusive TRILUMINOS Display have been receiving amazing feedback and now we are bringing the most immersive entertainment experiences to new audiences right in their living rooms.”

About Video Unlimited 4K
Sony Entertainment Network’s Video Unlimited 4K download service is now live, offering feature films, movies, short-form videos and TV shows in native 4K Ultra HD resolution for download to consumers with a Sony Ultra HD Media Player and Sony 4K Ultra HD TV. Feature films and TV episodes have been prepared with the ultimate picture and surround sound quality in mind, carefully optimized for the best viewing experience. Over 70 feature films and TV shows are now available through the service, with a library of more than 100 expected to become available in 4K Ultra HD before the end of the year.

Available now on the service is the hit TV show Breaking Bad, as well as movies including Moneyball, Think Like A Man, Premium Rush, Ghostbusters, The Amazing Spider-Man, Funny Girl, The Guns of Navarone, and many more.

Commenting on the announcement, Chris Cookson, President of Sony Pictures Technologies said, “Sony Pictures has been working in 4K for several years. 4K mastering and restoration allows us to capture and convey more of the information from a film’s original 35mm negative, while new 4K cameras like the F65 offer higher resolution and expanded color palettes to help us create ever-more immersive experiences for audiences in theaters and at home.”

Video Unlimited 4K will feature the hottest new releases for rent or purchase, including upcoming releases like This is the End, After Earth and Elysium. Owners of the Sony 4K Ultra HD Media Player (FMP-X1) will receive updated content over the internet, enabling them to rent or purchase the latest entertainment.

The cost for TV episodes is $3.99, while feature films start at $7.99 for a 24-hour rental, or $29.99 for a purchase. Select purchased titles include an UltraViolet™ digital version of the movie or TV show, enabling consumers to further enjoy their content on the go (in high definition or standard definition).

The Video Unlimited 4K download service is now accessible when using the Sony 4K Ultra HD Media Player (FMP-X1) with Sony XBR-55X900 and XBR-65X900A Ultra HD TVs and the soon to be shipping XBR-55X850A and XBR-65X850A models.

A program is now available for owners of the Sony 84-inch 4K Ultra HD TV (XBR-84X900) to gain access to the Video Unlimited 4K download service. Details on a program for Sony 4K projector (VPL-VW1000ES) owners will be announced at CEDIA later this month.

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